While many often ignore this one as a not-so-useful trick, your homepage is one of the best spots to use GIFs to grab more eyeballs and level up the engagement factor of your website.
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No more long product manuals stuffed with technical terms, go and boast your product USP with a great GIF! Got no complex or physical product? Well, GIF marketing still works to show off those valuable benefits and features. When your buyers understand they can easily use your product, they will feel more secure and motivated to make the purchase. In such a situation, GIFs can prove more insightful, easier, and more interesting in learning the functions of a product. You might have a complicated product to offer that needs a deeper knowledge of its mechanical units, working, and more. It comes in handy, especially for a product that is more technical and obscure. Going through multiple pages of a presentation on product functionality sounds too boring when you can use GIFs to show off what it got! The role of GIFs is not limited to “showing” something, rather, you can use them to describe what they can do and how it works! If even that sounds like a head-spinning task, you can use 360-degree photos too!
Doing so renders more credibility to your virtual identity as a brand or a person. It should give an all-around look and feel to your product, unlike a static photograph. Your GIF doesn’t have to be a load of images stuffed with some motion. They work like a small video and serve the same purpose - informing your target customers of your product in an innovative, quicker manner. GIFs are a compelling way to cover up the deficiencies and work like a tiny video showing your product in a glimpse from all dimensions. Also, photos can’t show your product from the multiple dimensions. We know videos help influence people to buy more, but it’s not always feasible to produce an HD video within a tight budget. Just bear in mind your customer recognizes your brand and doesn’t disregard your GIF as spammy content. Powerful or connective emotions stimulate people to act and take action - click! Got a product to sell? Why not add a GIF demonstrating how it works! It’s a damn good way to create understanding, engagement, and anticipation among your customers for your brand, product, or service. It can make your email marketing strategy work better and get more engaging for the receivers. so why not embed an appealing GIF in your newsletter rather than pasting that boring text or static image. All webmail clients as well as the majority of desktop and mobile clients support animated GIFs. The majority of email applications, including Gmail, allow GIF files, which is wonderful news.
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